It’s not a hidden secret that the rap game and fashion industry are so closely linked that more often than not one influences the other. However it is the rap culture that has slowly weaved its way into the luxury designer brand lifestyle, where once it couldn’t get its foot in the door.
Usually rappers like, Jay Z, 50 cent or Drake are seen wearing these luxury brands but traditionally these designer brands have gone after a clientele that you may associate with high flying city businessmen and high rollers. However when you have a rapper who walks into a designer store wearing a £250K diamond chain, £100k watch and pulls up in a half million pound car then suddenly these brands clientele base has changed.
With rap usually recognized with the struggle and rags to riches story, artists like to mention these brands that they are now able to buy and not just one item but purchase by the boat load. Since 2000 the top 10 mentioned brands are
- Louis Vuitton
- Ralph Lauren
Maybe these high end brands have even changed up their marketing strategy because of the regular occurrence of shoutouts they get in the music industry.