Nike’s “Just Do it” and its famous swoosh logo are two of the most recognisable pieces of branding in the modern world. Even though we know Nike as the global leader in sportswear, it’s always good to look back because it started out as a different company. How Nike Started Nike was actually founded as Blue Ribbon Sports in 1964 by Phil Knight and Bill Bowerman. Knight was a student...
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Adrien Broner – Boxing’s Biggest Lost Champion
Who is Adrien Broner? Adrien Broner or AB as he is better known by, is a 28 year old a...
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Floyd Mayweather Jr – Boxing, Money and the Lifestyle
With his rematch due this weekend against Marcus Maidana Floyd Mayweather Junior is looking to extend his unbeaten fighting record...
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Manchester United go back to Adidas for the Future
With the new football season fast approaching, football fans will be bursting with anticipation, to their team score the first...
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King LeBron James Goes Home
After 4 years with the Miami Heat and exercising free agency LeBron James has decided to return home to the...